Letters to the Editor - July 1, 2009

Broader appeal

I read where the Solstice Festival only got half of the turnout expected. I am surprised they got that many.

For one thing, I did not see a lot of advertising and promotion for the event. A first-time event needs advertising in many, varied outlets.

Secondly, Amherst County is demographically and economically different from Nelson County. Assuming everyone has a computer, especially older citizens to “just go on line” for the best deal, misses part of the population. Tickets should be easier to get especially for the first-time event. It was also unclear if a ticket would cover a return visit on the second day. It should have.

Thirdly, given the economy, the entrance fees, especially for a first-time event, where people do not know quite what to expect, were unrealistic. With a family, the bill can add up quickly. I know the Garlic Festival is successful, but I suspect attendance there will suffer as well.

Lastly, I have attended numerous festivals (some pulling in 10,000 to 15,000 people in a weekend) in other areas which were either free to the public or only had a nominal parking fee. Even at that, I rarely pay more than $10 to get into a festival, and if I do, I only go once. Been there, done that; same old same old every year.

Amherst County needs a continuing farmer’s market with more practical offerings, rather than yet another event dominated by the “fru fru” wine element and carrying a hefty price tag.

I know wine is a big business in Nelson but a broader appeal would be nice.

Elizabeth A. Paull

Amherst